Will Brands Abandon Real People?

Aitana, the first AI-generated virtual influencer from Spain, was created by The Clueless Agency to earn money for sponsored content and photos. She has gained over 121,000 Instagram followers and earnings up to €10,000 per month from brand partnerships.

The story of Aitana is quite fascinating. There are valid concerns about the unrealistic images this and similar virtual personas may promote, but we should also appreciate the innovative spirit driving initiatives like this one. Creating AI characters allows us to explore new frontiers of storytelling and commerce at a time when digital connectivity is transforming many industries.

We think the reactions this story evokes say as much about society's relationship to technology as they do about the work itself. Any sufficiently advanced concept tends to unsettle preconceived notions, and reactions often say more about the reactor than the concept.

We see this as a case study in pushing creative boundaries. The journey of pioneers like this often ultimately expands what we know works. We look forward to seeing where their journey leads.

Magnet Media is a digital marketing & design agency based in Dubai that helps businesses - from startups to large corporations - to expand digitally and connect with customers more effectively using strategic branding, strong social media presence, responsive e-commerce solutions, and creative motion graphics.